Best Practices in Healthcare IT Content Marketing: New Research from HIMSS and CMI

Over the last decade, content marketing has become an important and effective part of the marketing mix in healthcare IT. HIMSS has partnered with the Content Marketing Institute (CMI) on a joint survey effort to learn more about how healthcare IT marketers are leveraging content marketing practices to reach healthcare technology, business, and clinical decision makers.

During this webinar, Janet King, Senior Director of Market Insights for HIMSS Media, and Cathy McPhillips, VP of Marketing for the Content Marketing Institute, will discuss findings from the research as well as best practices for content marketing in the healthcare IT industry.

This new research will help you understand how your content marketing strategy compares to others in the industry. It will answer questions such as:

• What is the state of content marketing in B2B healthcare IT?
• How are healthcare IT solution providers structuring their content marketing teams?
• What content types and distribution channels are proving most effective?
• What role does social media play in content marketing?
• What are the primary traits that set content marketing leaders apart?

           …and much more

Register today to gain research-based knowledge on engaging influencers and decision-makers.