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Leveraging Predictive Analytics to Improve Member Retention Rates at Aetna
Leveraging Predictive Analytics to Improve Member Retention Rates at Aetna
What you'll learn
In this webinar, we will discuss how Aetna leveraged self-service descriptive and predictive analytics using the Alteryx Platform to improve customer retention by 5-10% annually, reduce the time taken to compile an external mailing list from 3 days to 5 minutes thru analytics process automation, and also deploy spatial analytics to understand the implications of member proximities to their representatives.
In this webinar you will learn how Aetna:
- Leveraged self-service predictive analytics capabilities from Alteryx to monitor, measure and analyze their membership data and improve their customer retention rates 5-10%
- Automated their mailing lists via Alteryx workflows to eliminate the manual work involved, from 3 days down to 5 minutes
- Employed predictive spatial analytics capabilities to explore the implications of member proximities
Andy Dé
Senior Director, Healthcare Solutions
Alteryx
Bio info: Andy Dé is the senior director for healthcare solutions and marketing at Alteryx. In this role, he leads the...
Andy Dé is the senior director for healthcare solutions and marketing at Alteryx. In this role, he leads the innovation, thought leadership, evangelism, go-to-market, and commercialization strategy, planning and execution for Alteryx’s solutions targeted at healthcare providers and payers. He has over 20 years of prior enterprise software innovation strategy, solutions portfolio management, and go-to-market strategy, planning and execution leadership experience at GE Healthcare, SAP Health-Sciences and Tableau Software.
Melissa Price
Manager, Customer Experience and Loyalty
Aetna Senior Supplemental Insurance (a CVS Health company)
Bio info: Melissa Price is a marketing and data senior leader for Aetna Senior Supplemental Insurance, a CVS Health company. ...
Melissa Price is a marketing and data senior leader for Aetna Senior Supplemental Insurance, a CVS Health company. She has nearly 15 years of healthcare and insurance experience, a majority of which has been at Fortune 500 insurance carriers. In her current role as Manager, Customer Experience and Loyalty, she builds member retention and loyalty through improving customer journeys and amplifying digital transformation. Melissa resides in Nashville, TN where she enjoys travel and the food scene when she isn’t social distancing from COVID-19.
Details

Event Type : On Demand
Date : Oct 28, 2020 01:00 PM CT
Cost : Complimentary
Credits : CPHIMS, CAHIMS
Speaker(s) : Andy Dé, Melissa Price
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