Managing A/R in 2021 and Beyond: How to Navigate the “New Normal”

The extreme changes of the past year have created a new normal for everyone, but healthcare providers have probably felt it the most. They are challenged with not only being on the front lines—which is key to the health of our communities—but also being responsible for efficiently running a business despite extreme uncertainty around volumes, staff, remote workforce, consumer financial challenges, and more.

Some of these challenges will remain long term, requiring a new approach to managing the revenue cycle. If providers can successfully adapt to this new normal, accounts receivable management in healthcare can meet its highest goal: maximizing cash flow by minimizing the collection period and the costs associated.

Learn three key strategies to ensure that even amid today’s challenges, you can accelerate cash, reduce risk, and improve self-pay collections. Preserve financial performance no matter what the market throws at you and sustain these results well into the future.

Learning Points:

Understand how recent events have created a new normal in revenue cycle management that may be here to stay
Focus in and learn how 3 key areas of the revenue cycle have changed and how A/R management must change in response
Key strategies to put in place to optimize your A/R management going forward

Shawn Yates

Director Healthcare Product Management
Ontario Systems

Bio info: Shawn has over 23 years of healthcare revenue cycle management experience. This started by working for a top 20...

Shawn has over 23 years of healthcare revenue cycle management experience. This started by working for a top 20 healthcare system in Virginia managing their hospital & physician self-pay receivables and collection operations. He worked for a national outsourcing company where he partnered with thousands of healthcare clients across the country helping them to manage their insurance & self pay receivables process on the first and third party side. He has experience on the payer side as well where he worked with United Healthcare managing their AR process for 7 million Medicare Advantage and Prescription Part D members.

Shawn also worked with Experian Health the largest data & analytics company in the country helping providers with their revenue cycle process across the country. As a key product leader for Ontario Systems he offers a broad yet unique knowledge of the entire revenue cycle process from registration to the back-end collection operations to develop custom solutions for clients. This knowledge combined with the powerful solutions at Ontario Systems creates a much-needed combination for any provider in handling the challenges for their revenue cycle management today.

Personally, Shawn is a native of Virginia but currently resides in Austin, Texas. He graduated from Virginia Tech with a Bachelor of Science. He maintains his membership with several national/regional healthcare associations.

Lisa Osborne

Director, Head of Product Marketing
Ontario Systems

Bio info: Lisa Osborne leads product commercialization and marketing for Ontario Systems. She is an experienced healthcare...

Lisa Osborne leads product commercialization and marketing for Ontario Systems. She is an experienced healthcare product strategy and marketing professional with a proven history of effectively marrying a creative product marketing strategy with a process-driven approach to go-to-market.
Lisa has 10 years of healthcare experience, leading teams for both PE-backed and public companies. Throughout her career, Lisa has effectively launched and marketed new products, developed repeatable product commercialization frameworks and implemented competitive intelligence programs — all with a focus on driving measurable results and ROI.

Most recently, Lisa led product launch and commercialization activities at Waystar. Prior to that, she led the marketing organization at Intermedix, which was then acquired by R1 RCM where Lisa served as Director of Demand Generation. Lisa holds two bachelor's degrees in public relations and international studies from the University of Florida.