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Personalization and the Patient: Improving Customer Experience in Healthcare
Personalization and the Patient: Improving Customer Experience in Healthcare
What you'll learn
Couple that with the fact that consumer demands around personalization are at an all-time high, healthcare organizations that are not focused on personalization and the customer experience risk becoming irrelevant if they're not paying attention.
In order to drive better patient engagement, satisfaction and better outcomes, healthcare organizations need to understand how to improve the customer experience by using customer data to deliver personalized experiences across the various touchpoints in the patient journey.
This webinar will focus on how empowered healthcare consumers are shifting how and what organizations need to deliver when it comes to the digital customer experience. Other topics covered will include:
- The shifting healthcare digital landscape
- How a personalized approach to healthcare can drive satisfaction
- Meaningful strategies to personalize the patient experience
Jill Grozalsky
Product Marketing Director
Sitecore
Bio info: Jill Grozalsky is an award-winning digital marketer with an expertise in personalization, user segmentation,...
Jill Grozalsky is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization - communicating benefits, product highlights, feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Details

Event Type : Upcoming
Date : Mar 09, 2021 01:00 PM CT
Cost : Complimentary
Credits : CPHIMS, CAHIMS
Speaker(s) : Jill Grozalsky
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