Personalization and the Patient: Improving Customer Experience in Healthcare

A recent PWC study shows that only 49% of consumers consider the healthcare customer experience satisfactory indicating that healthcare organizations - ranging from care givers, providers and insurers have an opportunity to stand out by being laser focused on customer-centricity.

Couple that with the fact that consumer demands around personalization are at an all-time high, healthcare organizations that are not focused on personalization and the customer experience risk becoming irrelevant if they're not paying attention.

In order to drive better patient engagement, satisfaction and better outcomes, healthcare organizations need to understand how to improve the customer experience by using customer data to deliver personalized experiences across the various touchpoints in the patient journey.

This webinar will focus on how empowered healthcare consumers are shifting how and what organizations need to deliver when it comes to the digital customer experience. Other topics covered will include:

• The shifting healthcare digital landscape
• How a personalized approach to healthcare can drive satisfaction
• Meaningful strategies to personalize the patient experience