Telehealth Adoption in Europe: The findings of the HIMSS e-Health Trendbarometer

John Rayner is the Regional Director, Europe and Latin America at HIMSS Analytics, after a three decade-long career in England’s National Health Service(NHS), starting out as a clinician and ending up us CIO of a major shared services operation in the state-run system.
As a medical practitioner and manager, Mr. Rayner has over 35 years of experience. In 1979, he first joined the NHS and in 1982 qualified as a registered nurse. Having worked in Acute Trusts, Health Authority, Strategic Health Authority and Shared Services, Mr. Rayner has extensive experience in NHS management. Over a 20-year period, he has managed clinical services, IM&T projects and regional programmes. In February 2015, he became Head of Professional Development at HIMSSUK.
He is a keen hill walker, runner and caver and takes a professional interest in the food and drink business.

Rahma Samow joined Siemens Healthcare in 2007 where she has held leading positions in business management and sales in the area of imaging IT. Since 2015 Rahma transitioned into the global digital health organization where now as Sr. Vice President of Marketing and Sales, she leads the charge to expand Siemens Healthineers digital footprint and accelerate commercial growth.

Her responsibilities include defining standards (incl. best practices) for digital health Go-to-Market approach for digital ventures in our strategic focus areas: Operational, Clinical and Patient Engagement. Management cross-continent teams in the Americas, EMEA, and Asia Pacific regions and lead initiatives to grow the digital business beyond its current targets, year after year. Monitoring Key Performance Indicators to evaluate future sales success and provides practical solutions to correct course.