Digital Healthcare Journeys for Seniors: What they, their families, and caregivers want you to know

As the population ages, people are living longer, and a unique combination of older adults and their children are living together in a multigenerational environment. This creates unique challenges in supporting the various personal care journeys of the household.

There is plenty of data showing that older adults want to stay in their homes, and they are willing and interested in technology and services to assist them. However, this is a very complicated process for everyone involved. As we get older impairments such as visual, auditory, cognitive and mobility impact decisions on supporting aging-in-place. The challenges of what is covered under insurance or not, what things should be prioritized and how to navigate the healthcare industry to get the best and most appropriate care become extremely important.

We have gathered experts together to discuss these unique challenges and what they have been working on to help support the aging population and their caregivers.

Join us to learn about:

Digital health tech solutions design for seniors
What to look out for: aging in place, disabled seniors, Alzheimer patients in the home
Medicare coverage goodies and the gotcha’s
Patient user perspectives

Bill Fertig

Director
United Spinal Association Resource Center

Bio info: Bill is Director of United Spinal Associations Spinal Cord Injury Resource Center. He served twenty-five years as a...

Bill is Director of United Spinal Associations Spinal Cord Injury Resource Center. He served twenty-five years as a municipal police officer and training sergeant. An off-duty motorcycle accident resulted in T-7 paraplegia in 1999. Bill brings his past varied experiences and twenty years living with SCI to his Information Specialist team which helps support consumers who contact the Spinal Cord Injury Resource Center after injury or disease onset.

As a returning Executive Council member of the North American SCI Consortium for 2020, Bill plans to continue to expand the growing NASCIC membership throughout the SCI community and assist as needed with existing and future project-based initiatives of NASCIC. Further participation in and reach of NASCIC will further expand the consumer voice of people living successfully with spinal cord injury. . He lives with family in Virginia Beach, VA and telecommutes in his work with United Spinal.

Ira Yellen

Founder and President
Aging in Place Essential Toolkit™

Bio info: Ira Yellen has more than 40 years’ experience in public relations, marketing, advertising and design. His agency,...

Ira Yellen has more than 40 years’ experience in public relations, marketing, advertising and design. His agency, Tall Timbers Marketing (formerly First Experience Communications) has clients in the health care industry for more than two decades. He has counseled and provided professional services to health care organizations (hospitals, cancer centers, community health centers, and state agencies) on integrated marketing strategies, on-line marketing and branding, and has advised home care agencies on Internet strategies that help them find new clients and recruit staff.

Ira was a family caregiver for his mother. Frustrated in his attempts to find home care options for his mother, he realized many other families are experiencing the same thing. From his personal and professional experience, he created an online family resource the Aging in Place Essential Toolkit™.

MaryAnne Sterling

VP
Livpact

Bio info: MaryAnne was a caregiver and healthcare advocate for her parents for 20 years, with 3-out-of-4 parents and in-laws...

MaryAnne was a caregiver and healthcare advocate for her parents for 20 years, with 3-out-of-4 parents and in-laws diagnosed with dementia. She is a speaker, writer, and educator on the challenges of family caregiving, the promise of person-centered care and technology, with a special focus on Alzheimer’s disease. She works tirelessly to advocate for other families impacted by dementia, and you will often find her on Capitol Hill or speaking at healthcare events around the country. She is a Patient Research Partner and Ambassador for the Patient Centered Outcomes Research Institute (PCORI), bringing the voices of patients and family caregivers to medical research. She also serves on the Global Patient and Family Advisory Board for The Beryl Institute, in addition to being selected as a Stanford Medicine X ePatient Scholar. MaryAnne is EVP of Caregiver Experience at Livpact, building technology to make caregiving easier.

Nancy Green

President
The SAA Consulting Group

Bio info: Nancy Green is an award-winning global healthcare and strategic business development executive with background in...

Nancy Green is an award-winning global healthcare and strategic business development executive with background in stimulating growth, bringing new and disruptive innovative digital technologies to the market as well as a strong thought leader and creator of strategic alliances.

Bringing over 25 years’ experience in the healthcare and digital technology industries as well as leading global healthcare strategy for Verizon, she has helped organizations design, accelerate and implement growth strategies. She began The Strategic Acceleration Advisory Services Group, a comprehensive business consulting firm, to focus on strategic acceleration that helps identify gaps and opportunities which accelerates a business' success. She creates a comprehensive plan that includes go-to-market, strategic partnerships and implementation.

The SAA Group specializes in the digital healthcare industry with a specific area of focus on strategic growth and go-to-market planning, new strategic business partnership development, and IoT / 5G and wireless technologies.