Secrets of the Buying Journey: Insights from Health IT Buyer Research

Frank Cutitta is the senior director, Center for Content Analytics at HIMSS Media after serving on the HIMSS Board of Directors for six years. He specializes in the neuroscience of HIT buyers and the need for content to throw data exhaust, in an effort to avoid “random acts of content”. He has been recognized as one of the media industry’s top 40 innovators and influencers. Frank served for two decades as head of international at International Data Group where he worked on launches in over 90 countries and headed the first Soviet/American media joint venture in 1988. He subsequently served as CEO of the International Advertising Association and as the founder of the Center for Global Branding where his Weapons of Mass Discussion® practice specialized in driving social media conversations in business and governments. Frank has been prolific writer and researcher on cross-cultural communications, the co-evolution of marketing, IT and data science, and on the evolution of smart cities around the world. He is a graduate professor and doctoral candidate at Northeastern University in Boston. During his free time he produces “opinionated” beef jerky and teaches snowboarding to mature beginners as part of his Grays on Trays® program.