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Secrets of the Buying Journey: Insights from Health IT Buyer Research

Secrets of the Buying Journey: Insights from Health IT Buyer Research

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What you'll learn

Healthcare technology marketers face a myriad of challenges as they look to reach and engage prospective buyers. Often there is much debate about what content and tactics will work best for moving healthcare organizations into and through the buying process.

HIMSS Media recently undertook a primary research study to gain a more detailed understanding of the buying process and content preferences for healthcare IT decision-makers and influencers. During this webinar, Janet King, Senior Director, Market Insights for HIMSS Media and Frank Cutitta, Senior Director of the HIMSS Media Center for Content Analytics will share study findings and discuss the implications for healthcare technology marketers.

The webinar will answer questions such as:
  • How are technology buying teams evolving? 
  • What functions/roles are involved in the buying process? 
  • What are their key considerations at each stage of the buying process? 
  • How can one best drive advocacy within a prospective buying organization? 
  • What are key factors to getting on a buyers short list? 
            ...and much more

Marketers will come away from the webinar with the data and insights they need to confidently prioritize marketing investments and improve the effectiveness of their marketing programs.

Janet King

Sr. Director, Market Insights
HIMSS Media

Bio info: Janet King is an entrepreneurial business executive, bringing more than 25 years of experience in B2B tech and media...

Janet King is an entrepreneurial business executive, bringing more than 25 years of experience in B2B tech and media research to the HIMSS team. Her ability to apply a variety of research approaches to strategic business problems has resulted in the delivery of impactful, innovative research programs for a long roster of global Fortune 1000 companies. Her passion is storytelling with data, leveraging research to fuel data-driven strategic decision making and to create a thought leadership position for clients through research-driven content. She holds a B.S. degree from Alfred University, and a MBA degree from the Franklin W. Olin Graduate School of Business at Babson College.

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Frank Cutitta

Senior Director, Center for Content
Analytics, HIMSS Media

Bio info: Frank Cutitta is the senior director, Center for Content Analytics at HIMSS Media after serving on the HIMSS Board...

Frank Cutitta is the senior director, Center for Content Analytics at HIMSS Media after serving on the HIMSS Board of Directors for six years. He specializes in the neuroscience of HIT buyers and the need for content to throw data exhaust, in an effort to avoid “random acts of content”. He has been recognized as one of the media industry’s top 40 innovators and influencers. Frank served for two decades as head of international at International Data Group where he worked on launches in over 90 countries and headed the first Soviet/American media joint venture in 1988. He subsequently served as CEO of the International Advertising Association and as the founder of the Center for Global Branding where his Weapons of Mass Discussion® practice specialized in driving social media conversations in business and governments. Frank has been prolific writer and researcher on cross-cultural communications, the co-evolution of marketing, IT and data science, and on the evolution of smart cities around the world. He is a graduate professor and doctoral candidate at Northeastern University in Boston. During his free time he produces “opinionated” beef jerky and teaches snowboarding to mature beginners as part of his Grays on Trays® program.

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Details

Event Type : On Demand

Date : Jun 21, 2018 11:00 AM CT

Cost : Complimentary

Speaker(s) : Janet King, Frank Cutitta

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